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Food

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08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

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understanding data analytics to reach new customers and minimize costs

09.10.2019

Agribusiness, Research, Strategy, Supply Chain

Value Chain Evolution Through Data Usage

The agricultural sector is highly competitive. At every level of the value chain, participants compete...

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Illustration of farmer using tablet with data infographics in a field

10.04.2019

Agribusiness, Featured, Research, Strategy, Supply Chain

Understanding Farm Data Usage

There is a lot of talk about “big data” in agriculture these days. The farm...

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Service Blueprinting: A Roadmap to Customer Satisfaction

10.29.2019

Agribusiness, Management, Strategy, Supply Chain

Service Blueprinting: A Roadmap to Customer Satisfaction

In a market where customer service and positive interactions are of increasing importance, it is...

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Investing in Talent: Commodity vs. Annuity

01.24.2020

Agribusiness, Featured, Leadership, Management

Investing in Talent: Commodity vs. Annuity

Over the course of my career, I have had the great honor and privilege of...

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03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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Online Sales of Ag Inputs

06.19.2020

Featured, Sales, Strategy

Online Sales of Ag Inputs

The possibility of having a sizable online channel for selling or buying ag inputs has...

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A Series on Decision Making Part 1: Effective Decision Making vs. Captain Hindsight

06.19.2020

Featured, Leadership

A Series on Decision Making Part 1: Effective Decision Making vs. Captain Hindsight

As I write this blog, we find ourselves facing two pandemic related realities: a world...

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How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

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A Series on Decision Making Part 2: Views on Decision Making

07.30.2020

Featured, Human Resources, Leadership

A Series on Decision Making Part 2: Views on Decision Making

The volume of material and research on the topic of decision making is astounding. From...

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