Food

Browse Food Posts

03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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03.29.2022

Purdue Agribusiness Review, Strategy

Jobs to be Done

We all know and have heard many times that innovation is what feeds sustainable growth...

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03.29.2022

Purdue Agribusiness Review, Strategy

Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses

When one thinks of Apple’s success as a company, it is likely some images quickly...

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06.27.2022

Purdue Agribusiness Review, Strategy

Scaling Ideas into Success

The concepts of innovation and disruption are not new. In his many articles and book...

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06.27.2022

Purdue Agribusiness Review, Strategy

The Customer Journey: Where are You Going Wrong?

Depending on the product and targeted customer segment, Ahir Gopaldas and Anton Siebert suggest customer...

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03.27.2023

Purdue Agribusiness Review, Strategy

Pathways for Innovation

We reached a time when most companies, especially those winning in their industries, realized their...

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03.29.2023

Purdue Agribusiness Review, Strategy

How Farmers Interact with Digitization of the Agricultural Value Chain

This article examines different market segments of the crop protection market and how that is...

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03.29.2023

Management, Purdue Agribusiness Review, Strategy

Modern Chinese Management and Agribusiness

China is one of the most major food producers and consumers in the world. More...

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12.09.2020

Agribusiness, Purdue Agribusiness Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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01.25.2024

Agribusiness, Marketing, Research

How will tech enable agrifood trends of 2024?

Technological trends are not only addressing current challenges in the agriculture and food industry but...

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