Article Crossing the Chasm: Leadership nudges to help transition from strategy formulation to strategy implementation. Tawse, A., Partick, V., & Vera, D. Journal Business Horizons, (2019), Volume 62, 249-257 Reviewer Dr. Brady Brewer, Assistant Professor Summary...
Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....
Article Gualandris, J and Legenvre, H. “Innovation Sourcing Excellence: Three Purchasing Capabilities for Success.” Business Horizons, Volume 61, Issue 1 (January-February 2018) 95-106 Reviewer Dr. Scott Downey, Associate Director and Professor Summary Innovation is...
Article De Jong, Marc, N. Marston, E. Roth. (2015). “The Eight Essentials of Innovation.” Mckinsey Quarterly. Reviewer Dr. Allan Gray, Executive Director and Professor Summary The authors explore the elements that set successfully innovative companies apart from their...
Differentiating On Service Innovation at BASF BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil Bentley, director of marketing for the Crop Protection division of BASF in the United States, sat behind his desk...
Always Innovating From AgriMarketing Magazine - When doing the weekly shopping, it’s impossible to miss the new products lining the shelves. Customers are often like kids — they get bored with current toys and are always looking for newer, better, super toys. As an...
Innovation, Creativity and Brainstorming From Feed and Grains Magazine - Have you ever been in a situation where somebody came up with what seemed to be a really weird idea, and then someone in the group said, “yeah, that’s kind of interesting, but if we added this...
Agricultural Innovation and New Ventures Download This Resource Categories: Agribusiness, Management, Research, StrategyTags: 2004, Allan Gray, cognitive ability, competitor analysis, customer analysis, explicit knowledge, five forces, Innovation, joan fulton, michael...
Drivers of Adoption on Large U.S. Farms and Implications for Agribusiness Download This Resource Categories: Agribusiness, ResearchTags: 2000, brent gloy, commercial farms, Innovation, internet adoption, jay akridge, Research RELATED POSTS: Segmenting an Evolving...