The recently released USDA Ag Census report on farm consolidation proves what every farm input supplier has known all along: Farms are getting larger and larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in...
Human decision-making is a tough nut to crack. We would like to think of ourselves as making rational decisions, but we are often influenced by all kinds of extraneous factors. For example, the common logic in football when faced with short yardage on fourth down at...
Tackling Marketplace Changes It’s no secret that consumer preferences in food production are changing or that there is constant pressure on agricultural producers to continuously improve their production practices. It’s also no secret that farmers are facing tight...
Agricultural producers are facing significantly lower commodity prices and farm incomes, which have resulted in intense pressure to lower their costs. One way they have sought to do this is through aggressive negotiation on purchased inputs. Much of this negotiation...
Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...
The agri-food industry pays a lot of attention to how assets transfer between generations in farm families. Wills, trusts and estate laws are the subject of financial planning conferences and law seminars. Even so, there are few answers about how is best to manage...
This guest post is authored by Brian C. Briggeman, Ph.D., Professor and Director of the Arthur Capper Cooperative Center, Department of Agricultural Economics, Kansas State University. Briggeman will be a presenter at the Purdue University Center for Food and...
Determining Value for Your Customer Figuring out what your customers and prospects value is critical given the current environment of the agricultural economy. Download This Resource Categories: Agribusiness, Management, Marketing, SalesTags: Agribusiness, co-created...
It’s not just about cost per acre–even in tight times. The current climate of low crop commodity prices is squeezing margins. Some margins might even be negative if crop producers continue with current costs. As a result, crop producers might focus more...
