The recently released USDA Ag Census report on farm consolidation proves what every farm input supplier has known all along: Farms are getting larger and larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in...
Implementing a Successful CRM Strategy From Seed and Crops Digest - In golf, there is a physical game and a mental game. It’s much the same in Customer Relationship Management, or CRM. While the physical game is important, to truly excel at golf or to satisfy your...
Selling to Key Customers From AgriMarketing Magazine - Picture your largest-volume customer. Describe that customer’s operation. What does it look like? How are decisions made? What role do the owners play in the operation? In a growing number of agribusinesses, these...
Selling to Commercial Producers Successfully From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."...
