Article Durguner, S. “Do Borrower-Lender Relationships Still Matter for Small Business Loans?” Journal of International Financial Markets, Institutions & Money (2017). Reviewer Dr. Brady Brewer, Assistant Professor Summary The relationship between the borrower and...
Lenders to Benefit from Commercial Producer Survey From Ag Lender Magazine - Successful lenders understand how to position themselves in an increasingly competitive marketplace to obtain a sustainable competitive advantage. They thoroughly understand their customers’...
Customer-Driven Marketing Strategies for Different Segments of Ag Borrowers, Pt 3 From Ag Lender Magazine - Background: In our May issue, the first article in this series introduced a new way to segment a lender’s customer base by household income, wealth and other...
