Journal Authors: Dennis C. Ahrholdt, Siegfried P. Gudergan, and Christian M. Ringle Journal: Enhancing loyalty: When improving consumer satisfaction and delight matters. Journal of Business Research, Volume 94, January 2019, Pages 18-27 Reviewer Dr. Michael Gunderson,...
This guest post is authored by Brian C. Briggeman, Ph.D., Professor and Director of the Arthur Capper Cooperative Center, Department of Agricultural Economics, Kansas State University. Briggeman will be a presenter at the Purdue University Center for Food and...
Measuring Loyalty From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham, from the 2009 movie “Up in the Air.” A debonair businessman whose job requires frequent travel, Bingham made it his personal goal to join his...
Lenders to Benefit from Commercial Producer Survey From Ag Lender Magazine - Successful lenders understand how to position themselves in an increasingly competitive marketplace to obtain a sustainable competitive advantage. They thoroughly understand their customers’...
Human Resources, Finding and Retaining Qualified Employees From Seed World Magazine - Like most industries, the seed industry is in a continual state of change. Its significant number of mergers and acquisitions in recent years has created new organizational...
