Filter by Tag: Marketing.

The Second Generation of Strategic Agri-Marketing

The Second Generation of Strategic Agri-Marketing Authors: Caroline Edmondson, Communication and Marketing Intern, Center for Food and Agricultural BusinessTorrie Sheridan, Communication and Marketing Specialist, Center for Food and Agricultural Business In an...






If a Picture’s Worth 1,000 Words, What Words Would They Be?

If a Picture’s Worth 1,000 Words, What Words Would They Be? April 26, 2021 | Letters Authors: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue University Department of Agricultural EconomicsDr. Courtney Bir, Department of Agricultural Economics, Oklahoma...



Challenges of Implementing Omnichannel Marketing

Reviewer Dr. Luciano Castro, International Adjunct Professor Article Informational Challenges in Omnichannel Marketing: Remedies and Future Research by Tony Haitao Cui, Anindya Ghose, Hanna Halaburda, Raghuram Iyengar, Koen Pauwels, S. Sriram, Catherine Tucker and...



Connecting Agribusinesses to Consumers Through Social Media

January 11, 2021 | Letters Authors: Dr. Trey Malone, @DrTreyMalone, Assistant Professor of Agricultural, Food and Resource Economics, Michigan State University Marcia A. Cripps, @CropQueenMarcia, Graduate Student of Agronomy and Soils, Auburn University New media...



How Does Customer Satisfaction Impact Future Costs of Selling?

Reviewer Z. Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural Economics See more from Mati on Twitter or LinkedIn. Article Customer Satisfaction and its Impact on the Future Costs of Selling by Leon Gim Lim,...



YOU Are Such a Hypocrite!

June 22, 2020 | Letters Against the Odds: A Path Forward for Rural America authors (left to right) Jessica Eise, Bruce Vincent and Nicole J. Olynk Widmar at Bruce’s home in Libby, Montana. Author: Dr. Nicole Olynk Widmar, Associate Head and Professor, Purdue...



Digitization Capability & Digitalization in Agribusiness

Reviewer Dr. Luciano Castro, International Adjunct Professor Article Digitization Capability and the Digitalization of Business Models in Business-to-business Firms: Past, Present, and Future by Thomas Ritter and Carsten Lund Pedersen Journal Journal of Industrial...



Challenger Marketing and Its Applicability in Agribusiness

Article Challenger Marketing by Weng Marc Lim Journal Industrial Marketing Management, 2020. Vol. 84, 342-345 Reviewer Dr. Luciano Castro, Clinical Associate Professor Summary The concept of challenger marketing lives between sales and marketing functions. Recently...



Managing in a New Era

Author: Dr. Scott Downey, Director and Professor For many years, we have talked about how sales and marketing have evolved over time. If we look at this historically, we can consider how the sales and marketing process focused on explaining product features because of...