Marketing

Browse Marketing Posts

07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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03.29.2022

Marketing, Quarterly Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

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Omnichannel-Strategy-Congruence

09.23.2021

Marketing, Quarterly Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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justin-funk-and-scott-downey-sam

07.28.2021

Agribusiness, Featured, Marketing

The Second Generation of Strategic Agri-Marketing

In an industry where family values and passion are the driving forces behind the productivity...

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If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

06.23.2021

Quarterly Review, Strategy

If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?

This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...

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Challenges of Implementing Omnichannel Marketing

03.24.2021

Marketing, Quarterly Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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How Does Customer Satisfaction Impact Future Costs of Selling?

09.25.2020

Quarterly Review

How Does Customer Satisfaction Impact Future Costs of Selling?

The cost of selling (COS) is defined as the expenditure incurred by a firm to...

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Digitization Capability

06.17.2020

Agribusiness, Marketing, Quarterly Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Quarterly Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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