Marketing

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09.22.2016

Purdue Agribusiness Review

Proper use of popular marketing metrics

Despite their widely acknowledged importance, some popular marketing metrics are regularly misunderstood and misused. The...

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06.23.2016

Purdue Agribusiness Review

Measuring marketing outcomes

Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...

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06.16.2016

Agribusiness, Leadership, Management, Marketing, Strategy

Connecting With Your Customers

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02.02.2017

Purdue Agribusiness Review

Price promotions and profit

The authors exhaustively searched an academic database of peer reviewed articles for those that consider...

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02.02.2017

Purdue Agribusiness Review

Perception is reality

Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...

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02.02.2017

Purdue Agribusiness Review

Buyer benefits

This research by Candi and Kahn begins with the idea that the benefit a buyer...

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04.11.2017

Purdue Agribusiness Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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06.23.2017

Purdue Agribusiness Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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06.23.2017

Purdue Agribusiness Review

Effective product-service systems

Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...

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08.15.2017

Agribusiness, Education, Leadership, Management, Production Agriculture, Research, Sales

Generational Transfer of Decision-Making

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