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Marketing
Browse Marketing Posts
08.26.2022
Agribusiness
,
Careers
,
Featured
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Marketing
,
Strategy
Creating an Integrated and Cohesive Marketing Strategy
As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....
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07.29.2022
Agribusiness
,
Featured
,
Marketing
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any...
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03.29.2022
Marketing
,
Purdue Agribusiness Review
Using Brand Nostalgia to Improve Customer Loyalty
Marketing is more important now than ever before due to the increased visibility and availability...
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09.23.2021
Marketing
,
Purdue Agribusiness Review
,
Strategy
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the...
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07.28.2021
Agribusiness
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Featured
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Marketing
The Second Generation of Strategic Agri-Marketing
In an industry where family values and passion are the driving forces behind the productivity...
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06.23.2021
Purdue Agribusiness Review
,
Strategy
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned?
This insightful article published by leading sales authors Zoltners, Sinha and Lorimer spoke on changes...
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03.24.2021
Marketing
,
Purdue Agribusiness Review
Challenges of Implementing Omnichannel Marketing
Using an omnichannel strategy has been understood as a potential next step after a multichannel...
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09.25.2020
Purdue Agribusiness Review
How Does Customer Satisfaction Impact Future Costs of Selling?
The cost of selling (COS) is defined as the expenditure incurred by a firm to...
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06.17.2020
Agribusiness
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Marketing
,
Purdue Agribusiness Review
,
Sales
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Strategy
Digitization Capability & Digitalization in Agribusiness
As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...
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03.17.2020
Agribusiness
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Marketing
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Purdue Agribusiness Review
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Sales
Challenger Marketing and Its Applicability in Agribusiness
The concept of challenger marketing lives between sales and marketing functions. Recently born from business...
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