Marketing

Browse Marketing Posts

Infusing Emotion into the Customer Journey

12.11.2019

Agribusiness, Marketing, Quarterly Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

Read More

08.21.2019

Featured, Marketing, Sales, Strategy

Pricing: Strategy vs. Tactics

Having taught marketing strategy for over 18 years, it has become apparent that even the...

Read More

08.19.2019

Agribusiness, Careers, Featured, Marketing, Production Agriculture, Strategy

Segmenting an Evolving Industry

For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...

Read More

06.07.2019

Quarterly Review

Sales Team Formation

Consolidation of suppliers and producers in nearly every sector of food production has meant that...

Read More

05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

Read More
Electricians Cart

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your Electrician’s Cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

Read More

03.15.2019

Quarterly Review

Delight, But Not Too Much

This paper seeks to understand the role of satisfaction and delight on customer loyalty. The...

Read More

03.15.2019

Agribusiness, Finance, Marketing, Quarterly Review

Improving Brand Value

Value is defined by the classic “what I get for what I give.” It’s a...

Read More

09.27.2018

Agribusiness, Marketing, Sales, Strategy

Developing the Relational Element in Agriculture

Read More

06.27.2018

Quarterly Review

The Founder’s Mentality (Book Review)

The start-up and early stages of growth and expansion of any new business is an...

Read More

Workshops

Degrees

About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247