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Marketing
Browse Marketing Posts
09.27.2018
Agribusiness
,
Marketing
,
Sales
,
Strategy
Developing the Relational Element in Agriculture
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03.15.2019
Purdue Agribusiness Review
Delight, But Not Too Much
This paper seeks to understand the role of satisfaction and delight on customer loyalty. The...
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06.07.2019
Purdue Agribusiness Review
Sales Team Formation
Consolidation of suppliers and producers in nearly every sector of food production has meant that...
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08.19.2019
Agribusiness
,
Careers
,
Featured
,
Marketing
,
Production Agriculture
,
Strategy
Segmenting an Evolving Industry
For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting...
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08.21.2019
Featured
,
Marketing
,
Sales
,
Strategy
Pricing: Strategy vs. Tactics
Having taught marketing strategy for over 18 years, it has become apparent that even the...
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03.12.2020
Agribusiness
,
Featured
,
Management
,
Marketing
,
Sales
Managing in a New Era
For many years, we have talked about how sales and marketing have evolved over time....
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07.28.2021
Agribusiness
,
Featured
,
Marketing
The Second Generation of Strategic Agri-Marketing
In an industry where family values and passion are the driving forces behind the productivity...
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07.29.2022
Agribusiness
,
Featured
,
Marketing
Marketing to Farm Businesses
I’ve written before about how I believe one of the more significant challenges in any...
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07.30.2024
Marketing
,
Sales
,
Strategy
How to align sales and marketing
Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...
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01.11.2023
Agribusiness
Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies
Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...
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