Book Gottfredson, Mark and Steve Schaubert. (2008). “The Breakthrough Imperative – Developing an impactful strategy.” Reviewer Dr. Michael Boehlje, Professor Emeritus, Department of Agricultural Economics Summary Developing strategy is tough stuff. Because it is so...
I have a friend who works for a marketing agency. Her job is to help her clients figure out how best to accomplish marketing goals, develop their brands, and determine how to spend their advertising budgets. That last one can be the hardest. She has to answer...
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...
The agri-food industry pays a lot of attention to how assets transfer between generations in farm families. Wills, trusts and estate laws are the subject of financial planning conferences and law seminars. Even so, there are few answers about how is best to manage...
Marketers talk a lot about differentiation. How are our products and services truly different? What makes our solution unique? We ask ourselves these questions pretty frequently. We develop messaging around these points of difference. We map our product differences...
Article Felix, R., Philipp A. Rauschnabel,Chris Hinsch. 2017. Elements of strategic social media marketing: A holistic framework. Journal of Business Research. 70, 118-126. Reviewer Dr. William Secor Summary In this article, authors Felix, Raushnabel, and Hinsch...
Article Kuijken, Bram. Gerda Gemser, Nachoem M. Wijnberg. (2017). “Effective product-service systems: A value-based framework.” Industrial Marketing Management. 60, 33-41. Reviewer Dr. Michael Gunderson, Director and Professor Summary Like many business sectors, food...
Article Zhang, Jonathan, Watson IV, George, Palmatier, Robert, and Dant, Rajiv (2016). “Dynamic Relationship Marketing.” Journal of Marketing, 80(9), 53-75. Reviewer Dr. Scott Downey, Associate Director and Professor Summary Relationships are important in...
Article Candi, M., & Kahn, K. B. (2016). “Functional, emotional, and social benefits of new B2B services.” Industrial Marketing Management, 57, 177–184. Reviewer Dr. William Secor Summary This research by Candi and Kahn begins with the idea that the benefit a...
Article Kuntner, Tobias; Thorsten Teichert (2016). “The scope of price promotion research: An informetric study.” Journal of Business Research, 69(8), 2687-2696. Reviewer Dr. Michael Gunderson, Director and Professor Summary The authors exhaustively...
