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06.27.2018

Purdue Agribusiness Review

The Founder’s Mentality (Book Review)

The start-up and early stages of growth and expansion of any new business is an...

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06.27.2018

Purdue Agribusiness Review

Strategic flexibility

Strategic flexibility is the process of updating key strategies in a timely manner. This includes...

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06.27.2018

Purdue Agribusiness Review

Building great strategies

he author explores strategy as practice principles to identify five key principles that are capable...

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06.27.2018

Purdue Agribusiness Review

The Undoing Project (Book Review)

Michael Lewis (who wrote “Moneyball” and “The Big Short”) presents this terrific story of the...

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06.27.2018

Purdue Agribusiness Review

Strategy to results

This paper addresses how best to turn complex strategy into plans for execution. The authors...

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06.19.2018

Agribusiness, Marketing, Strategy

Do Marketers Need Sales People or Vice Versa?

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06.07.2018

Agribusiness, Marketing

The Case of the Missing Marketer

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04.25.2018

Agribusiness, Finance, Leadership, Management, Marketing, Sales

Sales and Marketing’s Role in Liquidity

For better or worse, marketing and sales efforts affect not only the profitability of a...

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08.30.2017

Agribusiness, Large Commercial Producers Survey, Marketing, Sales

Information and Buying Preferences

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing your customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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