Purdue University Center for Food and Agricultural Business logo.

Marketing

Browse Marketing Posts

08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The power of smart questions in leadership

Rapid change and heightened uncertainty in the business environment makes asking the right questions even...

Read the blog

08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Purdue Agribusiness Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

Read the blog

05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

Read the blog
Omnichannel-Strategy-Congruence

09.23.2021

Marketing, Purdue Agribusiness Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

Read the blog

03.29.2022

Marketing, Purdue Agribusiness Review

Using Brand Nostalgia to Improve Customer Loyalty

Marketing is more important now than ever before due to the increased visibility and availability...

Read the blog

09.01.2015

Marketing, Production Agriculture, Risk Management, Sales, Strategy

Rocky Ford Cantaloupe: The Challenge of Sweet Success

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers...

Read the blog

03.21.2016

Purdue Agribusiness Review

Marketing or sales: the executive decision

The authors looked at 246 companies to consider financial performance differences between companies with an...

Read the blog
Infusing Emotion into the Customer Journey

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

Read the blog
Digitization Capability

06.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

Read the blog
Challenger Marketing

03.17.2020

Agribusiness, Marketing, Purdue Agribusiness Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

Read the blog

Workshops

Degrees

About

Contact

  • 403 Mitch Daniels Blvd
    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247