Author: Dr. Nathan DeLay, Assistant Professor There is a lot of talk about “big data” in agriculture these days. The farm of the future is said to use multispectral imagery, soil and micro-climate sensors, equipment telematics data, and GPS to drive yield enhancing...
Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...
Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...
Purdue University’s 2018 National Conference for Food and Agribusiness was held November 6-7, 2018 with approximately 100 participants representing both crop and livestock industry sectors. All were eager to learn more about the role and importance of business...
How much should agribusiness investors focus on the development of complex contractual arrangements with farmers when trying to implement a new product or innovation in the agricultural sector in developing countries? The analysis of the introduction of grape tomato...
During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers are production and market savvy. Due to the nature of our respective research projects at the time, we never really got involved with extension activities, which would have...
I review and draft a lot of contracts. Many of these agreements are in the ag technology space, which presents unique drafting challenges. First and foremost, the subject matter of these agreements — personal information, data collection, license grants — is often...
There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still...
I have a friend who works for a marketing agency. Her job is to help her clients figure out how best to accomplish marketing goals, develop their brands, and determine how to spend their advertising budgets. That last one can be the hardest. She has to answer...
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...
