omnichannel marketing

Browse omnichannel marketing Posts

09.23.2021

Marketing, Quarterly Review, Strategy

Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?

A recently published paper in the International Journal of Retail and Distribution Management studied the...

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03.24.2021

Marketing, Quarterly Review

Challenges of Implementing Omnichannel Marketing

Using an omnichannel strategy has been understood as a potential next step after a multichannel...

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