The Value of Understanding Customer Profitability Author: Dr. Mark Manfredo, professor in the Morrison School of Agribusiness at Arizona State University As our competitive landscape shifts, it demands ag retailers sharpen their business acumen and hone their...
Marketing’s Role in Managing Assets From AgriMarketing Magazine - In the June issue of AgriMarketing the DuPont Financial Analysis Model — a straightforward method for assessing the factors that influence a firm’s financial performance — was introduced. This...
Pulling the Levers to Improve Profitability From AgriMarketing Magazine - Wouldn’t operating an agribusiness be much easier if it were possible to simply pull a lever and improve profitability? Although not quite that effortless, the DuPont Financial Analysis Model is...
Implementing a Successful CRM Strategy From Seed and Crops Digest - In golf, there is a physical game and a mental game. It’s much the same in Customer Relationship Management, or CRM. While the physical game is important, to truly excel at golf or to satisfy your...
CRM: Organizational Elements Hold the Key From AgriMarketing Magazine - If you want information on Customer Relationship Management, or CRM, you won’t have to look hard. Magazine articles, journals dedicated to CRM, Internet sites, consultants offering advice and...
Can I Repay? Managing Farm Debt Repayment Capacity From Purdue Agricultural Economics Report - Low prices have some farmers wondering whether they will be able to meet their needs for cash for family living and taxes, debt repayment, and reinvestment. Repayment...