Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies Author: Dr. Luciano Thomé e Castro, International Adjunct Professor Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial...
Agricultural producers are facing significantly lower commodity prices and farm incomes, which have resulted in intense pressure to lower their costs. One way they have sought to do this is through aggressive negotiation on purchased inputs. Much of this negotiation...
Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...
This guest post is authored by Brian C. Briggeman, Ph.D., Professor and Director of the Arthur Capper Cooperative Center, Department of Agricultural Economics, Kansas State University. Briggeman will be a presenter at the Purdue University Center for Food and...
Should the Supply Chain Play Fair? From AgriMarketing Magazine - In the first article in our series – Should the Supply Chain Play Fair?—we discussed whether consumers want a just and equitable supply chain. Initial survey results showed that consumers do perceive...
