Using Brand Nostalgia to Improve Customer Loyalty Reviewers Alex Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article The power of brand nostalgia: Contrasting brand personality dimensions and consumer-brand relationships of nostalgic and...
The Pursuit of Ideas and Ideals Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Article Why Today’s Startups Pursue Both Ideas and Ideals by Ranjay Gulati Journal Harvard Business Review, May 13, 2021 Summary Business landscapes are changing...
How New Technologies Can Help Agribusinesses Achieve Goals by Promoting the United Nations’ Sustainable Development Goals Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati...
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy? Reviewer Dr. Luciano Thomé e Castro, International Adjunct Professor Article Can off-line-online congruence explain online loyalty in...
Improving Brand Reputation Using Social Media Reviewers Alexander Robinson, Graduate Student, and Dr. Brady Brewer, Assistant Professor Article Real-Time Brand Reputation Tacking Using Social Media by Roland Rust, William Rand, Ming-Hui Huang, Andrew Stephen, Gillian...
Using Big Data to Connect Company and Customer Core Values Reviewers Doug Abney, Purdue University Agricultural Economics Research Intern, and Dr. Brady Brewer, Assistant Professor Article Big data and big values: When companies need to rethink themselves by Maria...
If Sales Teams Want to Thrive in a Growing Digital Agricultural World, What Else Should be Learned? Reviewer Dr. Luciano Castro, International Adjunct Professor Article How Sales Teams Can Thrive in a Digital World by Andris A. Zoltners, Prabhakant Sinha, and Sally E....
Cooperate or Compete? Why Not Both? Reviewer Dr. Allan W. Gray, Executive Director and Professor Article Coopetitive Innovation Alliance Performance: Alliance Competence, Alliance’s Market Orientation, and Relational Governance by Bicen P., S. D. Hunt, and S....
Digital Technologies: Innovating for the Future of the Agri-Food Industry Reviewer Dr. Lourival Carmo Monaco Neto, Postdoctoral Research Associate Report Future of Food: Harnessing Digital Technologies to Improve Food System Outcomes by Townsend, R., Lampietti, J.,...
Reviewer Xavier Miranda, Graduate Research Assistant and Dr. Brady Brewer, Assistant Professor Article Cultural impact on mobile banking use – A multi-method approach by Winnie Picoto & Inês Pinto Journal Journal of Business Research, January 2021, Vol 124, Pages...
