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Relationships

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Electricians Cart

04.23.2019

Agribusiness, Careers, Education, Leadership, Management, Marketing, Sales, Strategy

What’s on your Electrician’s Cart?

In hindsight, it sounds simple to say that customer-facing employees at Consolidated Electrical Distribution (CED)...

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10.31.2017

Quarterly Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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04.11.2017

Quarterly Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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02.02.2017

Quarterly Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

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06.23.2016

Quarterly Review

Salesperson influence on stakeholders

Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...

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03.01.2013

Agribusiness, Research

Measuring Loyalty

From AgriMarketing Magazine - A classic example of loyalty is George Clooney’s character, Ryan Bingham,...

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01.22.2009

Marketing, Research, Sales

Balance Needs, Values and Innovation to Make Sales

From AgriMarketing Magazine - It used to be pretty easy for agrimarketers to describe customers...

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12.22.2008

Research, Sales

A Sketch of Today’s Seed Buyer

From Seed World Magazine - They're loyal to specific seed brands. They value multiple product...

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11.20.2008

Research, Sales

Private: Selling Large Farmers: It’s Darned Hard Work

From AgriMarketing Magazine - There is little question that large farmers are different. Different from...

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10.22.2005

Agribusiness, Management, Production Agriculture

Boone Brothers’ Farms, LLC

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