Retail

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10.31.2017

Quarterly Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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10.31.2017

Quarterly Review

Finding balance

The article examines the motivations for resellers to allocate effort toward representing supplier products, particularly...

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08.17.2017

Agribusiness, Education, Large Commercial Producers Survey, Management, Marketing, Production Agriculture, Research, Risk Management, Sales, Strategy

Knowing Your Customer

In the world of agribusiness, knowing your customer base is more important than ever –...

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08.14.2017

Agribusiness, Management, Marketing, Sales

Building Trust

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06.23.2017

Agribusiness, Sales

Discovery

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06.23.2017

Quarterly Review

Managing incentive programs

Agricultural input manufacturers have widely used incentive programs in an effort to influence dealers’ daily...

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06.23.2017

Quarterly Review

Effective product-service systems

Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...

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11.30.2016

Agribusiness, Finance, Leadership, Management, Sales

Discovery in a Business-to-Business Economy

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