Optimizing Sales Management: Knowledge, Coaching and Continuous Improvement Written by Dr. Scott Downey, Director and Professor Sales success hinges on a delicate balance of knowledge, strategy and execution, and sales managers are at the forefront of driving this...
Article Challenger Marketing by Weng Marc Lim Journal Industrial Marketing Management, 2020. Vol. 84, 342-345 Reviewer Dr. Luciano Castro, Clinical Associate Professor Summary The concept of challenger marketing lives between sales and marketing functions. Recently...