Sales

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A Sales Management Checkilst

03.10.2021

Featured, Leadership, Management, Sales

A Sales Management Checklist

As we begin planning for our 2021 Sales Management and Leadership program, I thought it...

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How Does Customer Satisfaction Impact Future Costs of Selling?

09.25.2020

Quarterly Review

How Does Customer Satisfaction Impact Future Costs of Selling?

The cost of selling (COS) is defined as the expenditure incurred by a firm to...

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How Did George Jetson Sell Spacely Space Sprockets?

06.25.2020

Featured, Sales

How Did George Jetson Sell Spacely Space Sprockets?

On the show The Jetsons, George Jetson worked for a company called Spacely Space Sprockets...

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Online Sales of Ag Inputs

06.19.2020

Featured, Sales, Strategy

Online Sales of Ag Inputs

The possibility of having a sizable online channel for selling or buying ag inputs has...

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Digitization Capability

06.17.2020

Agribusiness, Marketing, Quarterly Review, Sales, Strategy

Digitization Capability & Digitalization in Agribusiness

As many industries evaluate potential digital acceleration caused by COVID-19 and how their businesses will...

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Challenger Marketing

03.17.2020

Agribusiness, Marketing, Quarterly Review, Sales

Challenger Marketing and Its Applicability in Agribusiness

The concept of challenger marketing lives between sales and marketing functions. Recently born from business...

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03.12.2020

Agribusiness, Featured, Management, Marketing, Sales

Managing in a New Era

For many years, we have talked about how sales and marketing have evolved over time....

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Competitive Intelligence in Practice

12.11.2019

Agribusiness, Quarterly Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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Increasing Profits with Multichannel Strategies

09.19.2019

Agribusiness, Management, Quarterly Review, Research, Strategy

Increasing Profits with Multichannel Strategies

The significant growth of e-commerce in business to business relationships (B2B) often causes sales companies...

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Omnichannel Strategy Considerations

09.18.2019

Agribusiness, Management, Marketing, Quarterly Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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