Sales

Browse Sales Posts

04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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07.30.2024

Marketing, Sales, Strategy

How to align sales and marketing

Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...

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05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

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09.28.2023

Management, Purdue Agribusiness Review, Sales, Strategy

Unveiling the Sales Training Equation: A strategic guide for maximizing ROI

Training ROI has gotten a lot of attention in the last several years and, for...

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09.28.2023

Agribusiness, Management, Purdue Agribusiness Review, Research, Sales, Strategy

Deciphering online shopping behaviors of Generations Y and Z

While there are some similarities between Y and Z generational customers, they also have major...

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09.01.2015

Marketing, Production Agriculture, Risk Management, Sales, Strategy

Rocky Ford Cantaloupe: The Challenge of Sweet Success

In late August of 2011, a group of proud, dedicated, and heretofore successful produce growers...

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09.01.2015

Agribusiness, Marketing, Sales, Strategy

Differentiating On Service Innovation at BASF

BASF’s company tagline, “We create chemistry,” represents 150 years of collaboration and innovation. As Neil...

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03.21.2016

Purdue Agribusiness Review

Marketing or sales: the executive decision

The authors looked at 246 companies to consider financial performance differences between companies with an...

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06.23.2016

Purdue Agribusiness Review

Salesperson influence on stakeholders

Modern frontline employees (salespeople) are often required to manage relationships with different stakeholders to effectively...

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