Author: Dr. Scott Downey, Associate Director and Associate Professor For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting the agricultural value chain. Specifically, this year, excessive rainfall early in the planting...
Fulfilling Changing Consumer Expectations of the Food Supply The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and...
CRM: Organizational Elements Hold the Key From AgriMarketing Magazine - If you want information on Customer Relationship Management, or CRM, you won’t have to look hard. Magazine articles, journals dedicated to CRM, Internet sites, consultants offering advice and...
Selling to Commercial Producers Successfully From AgriMarketing Magazine - Arthur Jones, founder of Nautilus Sports/Medical Industries, has a great quote. "Success comes from good judgment. Good judgment comes from experience. Experience comes from bad judgment."...
