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Strategy
Browse Strategy Posts
08.21.2019
Featured
,
Marketing
,
Sales
,
Strategy
Pricing: Strategy vs. Tactics
Having taught marketing strategy for over 18 years, it has become apparent that even the...
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10.29.2019
Agribusiness
,
Management
,
Strategy
,
Supply Chain
Service Blueprinting: A Roadmap to Customer Satisfaction
In a market where customer service and positive interactions are of increasing importance, it is...
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07.30.2020
Featured
,
Human Resources
,
Leadership
A Series on Decision Making Part 2: Views on Decision Making
The volume of material and research on the topic of decision making is astounding. From...
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09.01.2020
Featured
,
Leadership
A Series on Decision Making Part 3: How Senior Execs Approach Decision Making: A Look at Personality Data From the C-Suite
In 2007 when I was a director and senior faculty member at the Center for...
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08.30.2021
Agribusiness
,
Featured
,
Strategy
Leadership is a Journey, Not an Event
We’ve been through a lot this past year and a half. Across the board, we’ve...
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10.18.2021
Agribusiness
,
Featured
,
Strategy
Strategic Changes Shaping a New Ag Input Retail Industry
Ag input retail is a large and dynamic industry that has faced important trends in...
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06.27.2022
Agribusiness
,
Industry Analysis
,
Purdue Agribusiness Review
Resetting the Table
The food production and distribution industry is increasingly at the forefront of public discussion and...
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07.30.2024
Marketing
,
Sales
,
Strategy
How to align sales and marketing
Aligning sales and marketing is key to success. Involve sales in planning, offer margin-based incentives,...
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09.23.2021
Marketing
,
Purdue Agribusiness Review
,
Strategy
Why and How Can We Offer Congruence Between Online & Offline Channels to Customers When Embracing an Omnichannel Strategy?
A recently published paper in the International Journal of Retail and Distribution Management studied the...
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03.29.2022
Purdue Agribusiness Review
,
Strategy
Do We Need a Different Culture? How the Case of Apple can Inspire Agribusinesses
When one thinks of Apple’s success as a company, it is likely some images quickly...
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