Suppliers

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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12.09.2020

Agribusiness, Purdue Agribusiness Review

Improving agribusiness customer relations using social media & CRM technologies

To reduce information asymmetry and increase trust and efficiency, sharing information and communication is essential...

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05.30.2018

Agribusiness, Production Agriculture, Sales

Precision Selling

The recently released “USDA Ag Census report” on farm consolidation proves what every farm input...

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03.01.2018

Agribusiness, Leadership, Management, Sales

Building Your Sales Force

Common football logic when facing fourth down and short yardage at the end of the...

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01.26.2018

Purdue Agribusiness Review

Transformations of trust

This study investigated how trust changes over the course of a relationship by testing the...

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08.14.2017

Agribusiness, Management, Marketing, Sales

Building Trust

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