Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies Author: Dr. Luciano Thomé e Castro, International Adjunct Professor Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large Commercial...
Reviewer Mati Mohammadi, PhD Student & Graduate Research Assistant, Purdue University Department of Agricultural EconomicsSee more from Mati on Twitter or LinkedIn. Article Social media and customer relationship management technologies: Influencing buyer-seller...
The recently released USDA Ag Census report on farm consolidation proves what every farm input supplier has known all along: Farms are getting larger and larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in...
Human decision-making is a tough nut to crack. We would like to think of ourselves as making rational decisions, but we are often influenced by all kinds of extraneous factors. For example, the common logic in football when faced with short yardage on fourth down at...
Article Akrout, H. and Mbaye Fall Diallo. “Fundamental transformations of trust and its drivers: A multi-stage approach of business-to-business relationships.” Industrial Marketing Management 66 (2017) 159-171. Reviewer Masi Keshavarz, Research Project Manager Summary...
Tackling Marketplace Changes It’s no secret that consumer preferences in food production are changing or that there is constant pressure on agricultural producers to continuously improve their production practices. It’s also no secret that farmers are facing tight...
This guest post is authored by Brian C. Briggeman, Ph.D., Professor and Director of the Arthur Capper Cooperative Center, Department of Agricultural Economics, Kansas State University. Briggeman will be a presenter at the Purdue University Center for Food and...
