Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...
Consumer Preferences and Perceptions of Food Safety, Production Practices and Food Product Labeling Today’s consumers are increasingly sensitive to the processes employed and safeguards in place in modern food production. Download This Resource Categories:...
Local Dealers of Agricultural Inputs: Who’s Your Buyer From AgriMarketing Magazine - Who is the agricultural input buyer? Is the buyer profile changing? These are important questions to agricultural input salespeople. Traditionally, agricultural input...