Book The Digital Transformation Playbook: Rethink Your Business for the Digital Age by David Rogers Reviewer Dr. Allan W. Gray, Executive Director and Professor Summary In The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David...
Thriving in a Shifting Marketplace Consolidation, tight margins, increasing consumer demand and price transparency are just a few of the challenges currently facing the agricultural retail supply chain, forcing leaders to adapt and adjust. These challenges have made...
How does a company that has dominated international growth in other countries approach its go-to-market strategy in the United States? What barriers will they encounter, and what type of partnerships will it take to succeed? Solinftec, a digital agriculture technology...
Journal Authors: Mariachiara Retuccia and Renaud Legoux Journal: B2B relationships on the fast track: An empirical investigation into the outcomes of solution provision. Vol. 76. Industrial Marketing Management (2019): 203-213 Reviewer Dr. Brady Brewer, Assistant...
2009 Precision Agricultural Services Dealership Survey Results In the spring of 2009, Crop Life magazine and Purdue University’s Center for Food and Agricultural Business conducted a survey of crop input dealers for the 14th consecutive year. In February, a...
An Evaluation of Customer Relationship Management Practices Among Agribusiness Firms Download This Resource Categories: Agribusiness, Management, Research, StrategyTags: 2007, Allan Gray, antonio torres jr., cluster analysis, crm, customer relationship management,...
A New Future From CropLife - PRECISION technologies are now well integrated into the agricultural industry — both at the farm level and at the dealership level. No longer are dealers only using the technologies to bring new services to their customers. They are also...