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Agribusiness

Browse Agribusiness Posts

04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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06.02.2022

Agribusiness, Featured, Leadership

How to Tighten Your Grasp During Industry Shifts

There’s no double that the ag and seed industries have experienced major changes over the...

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06.27.2022

Agribusiness, Industry Analysis, Purdue Agribusiness Review

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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Graphic promoting Marketing to Farm Businesses Program.

07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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06.27.2022

Agribusiness, Purdue Agribusiness Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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06.26.2024

Agribusiness, Leadership, Management, Strategy

Empowering seed professionals through Purdue’s management academy

Empower your career in the seed industry with Purdue's Seed Management Academy. Gain vital skills...

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01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The power of smart questions in leadership

Rapid change and heightened uncertainty in the business environment makes asking the right questions even...

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08.14.2024

Agribusiness, Featured, Industry Analysis, Marketing, Purdue Agribusiness Review

Regenerative agriculture: All buzz?

Interest around the term regenerative agriculture is growing, but there is still much uncertainty among...

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05.29.2019

Agribusiness, Leadership, Marketing, Sales

The relationship between sales and marketing

One of the more significant challenges in any business is finding the best way to...

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