Agribusiness

Browse Agribusiness Posts

Resilience and Antifragility

06.17.2020

Agribusiness, Purdue Agribusiness Review, Strategy

Resilience and Antifragility in the Face of Disruption

The authors of this article conducted an extensive review of the literature on approaches to...

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Using Big Data to Connect Company & Customer Core Values

06.23.2021

Agribusiness, Purdue Agribusiness Review, Strategy

Using Big Data to Connect Company and Customer Core Values

As the world becomes more interconnected through the internet, opportunities arise. Today, businesses can collect...

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01.30.2024

Agribusiness, Purdue Agribusiness Review, Research, Sales

A great moment for value-based sales in agribusiness

Value-based sales can empower companies to craft compelling value propositions, understand the customer's business model...

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