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Agribusiness

Browse Agribusiness Posts

01.11.2023

Agribusiness

Farmers’ Purchasing Behavior and Implications for Suppliers’ Go-To-Market Strategies

Every four years, the Purdue University Center for Food and Agricultural Business conducts the Large...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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Graphic promoting Marketing to Farm Businesses Program.

07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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06.27.2022

Agribusiness, Agribusiness Review, Industry Analysis

Resetting the Table

The food production and distribution industry is increasingly at the forefront of public discussion and...

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06.27.2022

Agribusiness, Agribusiness Review

How Farmers Markets Support Local Agriculture

Farmers markets are a popular way to support local agriculture and expand direct-to-consumer sales. For...

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06.02.2022

Agribusiness, Featured, Leadership

How to Tighten Your Grasp During Industry Shifts

There’s no double that the ag and seed industries have experienced major changes over the...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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03.22.2022

Agribusiness, Management, Sales

What if You Could Be 10% Better?

One of the cool things I get to do in my role as a professor...

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Purdue University Center for Food and Agribusiness Consumer Corner Logo.

03.09.2022

Agribusiness, Supply Chain

When Public Opinion is Knocking at YOUR Door: Consumer- and Public-Driven Changes in Agricultural Industries

Looking around in spring of 2022 (it’s close enough to spring, right?), there is no...

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