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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

The shift towards a customer-centric approach in agribusiness

Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...

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05.01.2024

Agribusiness, Featured, Quarterly Review, Research, Risk Management, Strategy

A trifecta of strategies for agribusinesses amidst unprecedented change

In navigating unprecedented change, agribusinesses must prioritize prediction, adaptability, and resilience to thrive in evolving...

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05.01.2024

Agribusiness, Featured, Management, Quarterly Review, Research

The impact of diversification strategies on small and medium enterprises

Exploring diversification and its impact on businesses—insights for strategic resilience amid market uncertainties....

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05.01.2024

Agribusiness, Featured, Management, Marketing, Quarterly Review

Navigating Resilience: Challenges and strategies in U.S. agricultural and food supply chains

Amidst disruptions, agribusinesses must balance resilience and efficiency, navigating complex trade-offs and policy impacts for...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional Lenders in the Ag Credit Markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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