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07.16.2026

Agribusiness, Featured, Sales

How to sell without selling

The strongest customer relationships aren't built during the transaction. They're built through conversations that happen...

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Cows, cattle and happy farmer on a phone call talking or speaking of organic dairy livestock, agriculture or farming. Smile, nature and man in a conversation on harvesting on a countryside barn field.

07.08.2026

Agribusiness, Featured, Large Commercial Producers Survey, LCP Signals

When your customers don’t rank you first

Part of the LCP Signals series, this post explores the perception gap between where retailers...

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06.04.2026

Featured, Management, Purdue Agribusiness Review, Strategy

Turning Static into Signal: How economic intelligence sharpens decisions in agribusiness

The challenge isn't finding more data. It's identifying the information that should change what you...

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Industrial Panorama: An expansive aerial view reveals an industry

06.04.2026

Featured, Leadership, Purdue Agribusiness Review, Strategy

The collaboration gap holding back agricultural innovation

Agricultural innovation often stalls not because of a lack of assets, but because organizations struggle...

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Rice field planted in the morning sun and high-yielding smart farm technology input icons, cost reduction and care with IoT. watering harvesting fertilizer revenue.

06.04.2026

Featured, Purdue Agribusiness Review, Strategy

When Integration Stops Working: Big Ag’s strategic reconfiguration

As agricultural businesses become more technologically and economically distinct, the value of integration is increasingly...

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Aerial view Container cargo ship loading unloading container import export sea port, Global trade business container cargo ship freight shipping commercial trade logistic transportation international.

06.04.2026

Featured, Purdue Agribusiness Review, Supply Chain

The Hidden Tax on Global Sourcing: What regulatory divergence really costs agribusiness firms

The cost of global sourcing is increasingly shaped by regulatory differences, not just tariffs. Here's...

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05.21.2026

Agribusiness, Featured, Sales

What makes selling to farmers different? New agribusiness sales data

New agribusiness sales data shows selling to farmers depends less on closing and more on...

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05.13.2026

Agribusiness, Featured, Management, Production Agriculture, Supply Chain

A Week in Brazil: What our MS-MBA cohort learned from the other side of the global food system

MS-MBA students traveled to Brazil to explore agribusiness strategy, global supply chains and decision-making across...

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03.04.2026

Featured, Purdue Agribusiness Review

Human talent in the food and agriculture industries 2025-2030

Demand for agribusiness talent continues to outpace supply. New workforce projections reveal a structural gap...

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Collaborative flip charts created by program participants during professional development.

09.18.2025

Agribusiness, Education, Featured, Sales

What I’m learning from the Class of 2026 and why it matters for agribusiness sales

Senior sales students selling real programs remind us that discipline, empathy, preparation, and persistence remain...

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