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10.28.2020

Agribusiness, Featured, Risk Management, Strategy

Data-Driven Decision Making in Times of Crisis: Communication

In this final article in the Data-Driven Decision Making in Times of Crisis series, we...

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10.20.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating Social Impact with an Eye Towards Profitability

One thing that has always been clear to those in agribusiness is how closely our...

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12.12.2023

Agribusiness, Featured, Marketing, Research, Sales, Strategy

What is relationship-based selling?

For the majority of my career, relationships have been an important aspect of selling in...

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03.04.2026

Featured, Purdue Agribusiness Review

Why most agribusiness AI strategies never get past pilots

Despite strong confidence in artificial intelligence, most agribusiness firms never scale AI beyond pilot projects....

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03.04.2026

Featured, Purdue Agribusiness Review

Unconventional lessons from consumer (that includes you!) behavior

Consumer behavior often appears irrational, but it reveals critical signals about trust, expectations and market...

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03.04.2026

Featured, Purdue Agribusiness Review

What business are you really in? The four economic models redefining agricultural retail

Agricultural retail is no longer a single business model. Understanding the four dominant economic archetypes...

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01.12.2022

Agribusiness, Featured, Finance

Inflation and interest rates in the agribusiness marketplace

Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain...

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04.28.2020

Agribusiness, Featured, Industry Analysis, Risk Management

Data-Driven Decision Making in Times of Crisis: What Data?

In our previous article (Data Driven Decision Making in Times of Crisis), we discussed the...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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