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03.04.2026

Featured, Purdue Agribusiness Review

Unconventional lessons from consumer (that includes you!) behavior

Consumer behavior often appears irrational, but it reveals critical signals about trust, expectations and market...

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03.04.2026

Featured, Purdue Agribusiness Review

What business are you really in? The four economic models redefining agricultural retail

Agricultural retail is no longer a single business model. Understanding the four dominant economic archetypes...

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01.12.2022

Agribusiness, Featured, Finance

Inflation and interest rates in the agribusiness marketplace

Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain...

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04.28.2020

Agribusiness, Featured, Industry Analysis, Risk Management

Data-Driven Decision Making in Times of Crisis: What Data?

In our previous article (Data Driven Decision Making in Times of Crisis), we discussed the...

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03.23.2023

Agribusiness, Featured, Finance, Research

Non-traditional lenders in the agricultural credit markets

Commercial banks and the Farm Credit System have been the dominant lenders to farmers for...

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06.27.2023

Education, Featured, Marketing, Sales, Strategy

What does it mean to sell with precision?

Today, nearly every organization trains people on basic sales skills and most salespeople are good...

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08.26.2022

Agribusiness, Careers, Featured, Marketing, Strategy

Creating an Integrated and Cohesive Marketing Strategy

As marketing managers know, creating an integrated and cohesive marketing strategy has many moving parts....

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10.23.2018

Agribusiness, Featured, Finance, Research, Strategy

Grain contracts: disputes, asymmetry and reliance

During our Ph.D years, Dr. Giri and I had unconditionally assumed that most crop producers...

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01.07.2026

Agribusiness, Careers, Education, Featured

Why agribusiness leaders should invest in their people

Why agribusiness leaders should invest in training to strengthen capability and performance in volatile markets....

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12.10.2025

Agribusiness, Featured, Industry Analysis, Large Commercial Producers Survey, Production Agriculture

Takeaways from Purdue’s first 2025 LCP public preview

Scott Downey shares early reflections from Purdue’s first public preview of the 2025 Large Commercial...

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