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Graphic promoting Marketing to Farm Businesses Program.

07.29.2022

Agribusiness, Featured, Marketing

Marketing to Farm Businesses

I’ve written before about how I believe one of the more significant challenges in any...

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06.02.2022

Agribusiness, Featured, Leadership

How to Tighten Your Grasp During Industry Shifts

There’s no double that the ag and seed industries have experienced major changes over the...

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04.14.2022

Agribusiness, Featured, Sales

What is Farmer Trust and How Might it Grow?

When we consider how farmers view different information sources, salespeople tend to think of themselves...

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01.12.2022

Agribusiness, Featured, Finance

Inflation and Interest Rates in the Agribusiness Marketplace

Financial goals have been gaining increased visibility throughout all aspects of the agribusiness value chain...

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12.01.2021

Agribusiness, Featured, Supply Chain

A Reflection on Supply Chain Management: Today’s Big Headline

Supply chain management (SCM) exploded from a business function name to news headlines and household...

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Strategic-Changes-Shaping-A-New-Ag-Input-Retail-Industry

10.18.2021

Agribusiness, Featured, Strategy

Strategic Changes Shaping a New Ag Input Retail Industry

Ag input retail is a large and dynamic industry that has faced important trends in...

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leadership-is-a-journey thumbnail

08.30.2021

Agribusiness, Featured, Strategy

Leadership is a Journey, Not an Event

We’ve been through a lot this past year and a half. Across the board, we’ve...

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justin-funk-and-scott-downey-sam

07.28.2021

Agribusiness, Featured, Marketing

The Second Generation of Strategic Agri-Marketing

In an industry where family values and passion are the driving forces behind the productivity...

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Common Pitfalls in the Decision Making Process

07.14.2021

Agribusiness, Featured, Risk Management, Strategy

Common Pitfalls in the Decision Making Process

Some business decisions are simple — we make them without much thought or deliberation and...

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Restarting Your Business

05.18.2021

Agribusiness, Featured, Sales

Restarting Your Business

As salespeople, we thrive on building relationships, expanding our network, interacting with our customers and...

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    West Lafayette, IN 47907
  • agbusinessinfo@purdue.edu
  • (765) 494-4247