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Filter by Category: Production Agriculture.

Opportunities in the Fresh Produce Supply Chain

We watched as 2020 unleashed volatility on our food and agribusiness supply chains. In the fresh produce supply chain, disruptions impacted the seed industry, growers, shippers, wholesalers and retailers. While consumer behaviors and preferences also shifted during...



Transitioning to the Long Term

Transitioning to the Long Term This paper, published in the 2019 Special Issue of the Economic Review, explores how the agricultural sector might bridge the gap between its current state, where commodity prices and revenue generally have been low, to a longer-term...



Segmenting an Evolving Industry

Author: Dr. Scott Downey, Associate Director and Associate Professor For many years, weather, disruption and unforeseen circumstances have been the root of issues affecting the agricultural value chain. Specifically, this year, excessive rainfall early in the planting...



Dominate International Growth

How does a company that has dominated international growth in other countries approach its go-to-market strategy in the United States? What barriers will they encounter, and what type of partnerships will it take to succeed? Solinftec, a digital agriculture technology...



Disrupting Your Own Market

Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....



Would you like fries with your lab-grown burger?

Disruption in the food and agribusiness industry has happened and will inevitably continue to extend its touch throughout time. Digital agriculture, increasing consumer demands and Blockchain are simply a few of the changes currently making their way down the pike....



Revolutionizing Drone Imagery

 At the touch of a button, a farmer downloads an application to their phone. They open the app, and with another touch of a button, they’ve just ordered drone imagery that will cut costs, reduce chemical waste and precisely spray only the acres necessary in the...









Producers’ Purchasing Preferences in 2017

Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...