Skip to content
About
About the Center
Faculty & Staff
Workshops
All Programs & Workshops
Custom Programming
Degrees
All Degrees
MS-MBA Degree
MS Degree
Guide To Apply
Program Faculty
Information For Employers
Current Students
Purdue Alumni
Research
Insights
Blog
Agribusiness Review
Consumer Corner
Contact
About
About the Center
Faculty & Staff
Workshops
All Programs & Workshops
Custom Programming
Degrees
All Degrees
MS-MBA Degree
MS Degree
Guide To Apply
Program Faculty
Information For Employers
Current Students
Purdue Alumni
Research
Insights
Blog
Agribusiness Review
Consumer Corner
Contact
Search
Purdue Agribusiness Review
Browse Purdue Agribusiness Review Posts
06.23.2017
Purdue Agribusiness Review
Effective product-service systems
Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...
Read the blog
04.11.2017
Purdue Agribusiness Review
Essentials for innovation success
The authors explore the elements that set successfully innovative companies apart from their less innovative...
Read the blog
04.11.2017
Purdue Agribusiness Review
Is cash king?
Previous research suggests that “cash is king.” Market performance of publicly traded companies (measured by...
Read the blog
04.11.2017
Purdue Agribusiness Review
Relationships in B2B marketing
Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....
Read the blog
04.11.2017
Purdue Agribusiness Review
Incentives to motivate employees
The author interviews three strategy researchers at the Kellogg School at Northwestern University and overviews...
Read the blog
02.02.2017
Purdue Agribusiness Review
Buyer benefits
This research by Candi and Kahn begins with the idea that the benefit a buyer...
Read the blog
02.02.2017
Purdue Agribusiness Review
Price promotions and profit
The authors exhaustively searched an academic database of peer reviewed articles for those that consider...
Read the blog
02.02.2017
Purdue Agribusiness Review
Building trust
Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...
Read the blog
02.02.2017
Purdue Agribusiness Review
Perception is reality
Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...
Read the blog
09.22.2016
Purdue Agribusiness Review
Creativity in B2B marketing
This research shows that advertising creativity affects business buyer attitudes and buying intentions. Traditionally, business-to-business...
Read the blog
Search
About
Faculty & Staff
Workshops
All Programs & Workshops
Custom Programming
Degrees
All Degrees
MS-MBA Degree
MS Degree
Guide To Apply
Program Faculty
Information For Employers
Current Students
Purdue Alumni
Insights
Blog
Consumer Corner
Agribusiness Review
Research
Contact
