Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

08.14.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review, Sales

How customer knowledge and relationships drive margins

How companies market is shifting, how managers manage is shifting, and how salespeople sell is...

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05.01.2024

Agribusiness, Featured, Management, Marketing, Purdue Agribusiness Review

The shift towards a customer-centric approach in agribusiness

Agribusinesses must prioritize customer experiences over market drivers, adapting to online demands for sustainable growth...

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09.19.2019

Agribusiness, Purdue Agribusiness Review, Research, Strategy

Drivers of Big Data Analytics Value

The term Big Data has been a buzz word of sorts in both industry and...

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09.22.2016

Purdue Agribusiness Review

Creativity in B2B marketing

This research shows that advertising creativity affects business buyer attitudes and buying intentions. Traditionally, business-to-business...

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09.22.2016

Purdue Agribusiness Review

Proper use of popular marketing metrics

Despite their widely acknowledged importance, some popular marketing metrics are regularly misunderstood and misused. The...

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06.23.2016

Purdue Agribusiness Review

Measuring marketing outcomes

Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...

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02.02.2017

Purdue Agribusiness Review

Price promotions and profit

The authors exhaustively searched an academic database of peer reviewed articles for those that consider...

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02.02.2017

Purdue Agribusiness Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

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02.02.2017

Purdue Agribusiness Review

Perception is reality

Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...

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02.02.2017

Purdue Agribusiness Review

Buyer benefits

This research by Candi and Kahn begins with the idea that the benefit a buyer...

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