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Purdue Agribusiness Review
Browse Purdue Agribusiness Review Posts
09.22.2016
Purdue Agribusiness Review
Proper use of popular marketing metrics
Despite their widely acknowledged importance, some popular marketing metrics are regularly misunderstood and misused. The...
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06.23.2016
Purdue Agribusiness Review
Measuring marketing outcomes
Authors aim to establish a theoretical framework to evaluate contribution through marketing outcomes in firm’s...
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02.02.2017
Purdue Agribusiness Review
Price promotions and profit
The authors exhaustively searched an academic database of peer reviewed articles for those that consider...
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02.02.2017
Purdue Agribusiness Review
Building trust
Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...
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02.02.2017
Purdue Agribusiness Review
Perception is reality
Research on psychological contracts originated in the 1950s to describe aspects of the commitments between...
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02.02.2017
Purdue Agribusiness Review
Buyer benefits
This research by Candi and Kahn begins with the idea that the benefit a buyer...
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04.11.2017
Purdue Agribusiness Review
Incentives to motivate employees
The author interviews three strategy researchers at the Kellogg School at Northwestern University and overviews...
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04.11.2017
Purdue Agribusiness Review
Relationships in B2B marketing
Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....
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04.11.2017
Purdue Agribusiness Review
Is cash king?
Previous research suggests that “cash is king.” Market performance of publicly traded companies (measured by...
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04.11.2017
Purdue Agribusiness Review
Essentials for innovation success
The authors explore the elements that set successfully innovative companies apart from their less innovative...
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