Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

04.11.2017

Purdue Agribusiness Review

Incentives to motivate employees

The author interviews three strategy researchers at the Kellogg School at Northwestern University and overviews...

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04.11.2017

Purdue Agribusiness Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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04.11.2017

Purdue Agribusiness Review

Is cash king?

Previous research suggests that “cash is king.” Market performance of publicly traded companies (measured by...

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04.11.2017

Purdue Agribusiness Review

Essentials for innovation success

The authors explore the elements that set successfully innovative companies apart from their less innovative...

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06.23.2017

Purdue Agribusiness Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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06.23.2017

Purdue Agribusiness Review

Effective product-service systems

Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...

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06.23.2017

Purdue Agribusiness Review

Managing incentive programs

Agricultural input manufacturers have widely used incentive programs in an effort to influence dealers’ daily...

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10.31.2017

Purdue Agribusiness Review

Withholding information

This paper presents a very interesting discussion around the issues regarding salespeople information sharing. Every...

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10.31.2017

Purdue Agribusiness Review

Managing customer relationships

The authors of this article take an economic approach to building customer relationships. Specifically, whether...

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01.26.2018

Purdue Agribusiness Review

Cross-business initiatives

The agricultural and food business industries have recently experienced several sizable and significant merger and...

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