Purdue Agribusiness Review

Browse Purdue Agribusiness Review Posts

Infusing Emotion into the Customer Journey

12.11.2019

Agribusiness, Marketing, Purdue Agribusiness Review, Strategy

Infusing Emotion into the Customer Journey

Mapping the customer journey and thinking of ways to improve the customer experience have seen...

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Competitive Intelligence in Practice

12.11.2019

Agribusiness, Purdue Agribusiness Review, Sales, Strategy

Competitive Intelligence in Practice

This article had the objective of exploring the use of competitive intelligence in the retail...

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How to Create Curious Employees

12.11.2019

Agribusiness, Leadership, Management, Purdue Agribusiness Review

How to Create Curious Employees

This Quarterly Review article is different from others I have done in that it is...

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Opportunities in Sustainability

12.11.2019

Agribusiness, Purdue Agribusiness Review, Supply Chain

Opportunities in Sustainability

Given their position between food producers and consumers, retailers are in a unique position to...

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Balancing Business Models and Competitive Strategy

12.11.2019

Agribusiness, Purdue Agribusiness Review, Strategy

Balancing Business Models and Competitive Strategy

The authors’ research identifies the current business trend of focusing considerable attention on business models,...

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Risk Management Impacts

12.11.2019

Agribusiness, Education, Purdue Agribusiness Review, Risk Management

Risk Management: Impacts on Productivity

Risk management is key for any business to successfully survive the various risks of their...

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Increasing Profits with Multichannel Strategies

09.19.2019

Agribusiness, Management, Purdue Agribusiness Review, Research, Strategy

Increasing Profits with Multichannel Strategies

The significant growth of e-commerce in business to business relationships (B2B) often causes sales companies...

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09.19.2019

Agribusiness, Purdue Agribusiness Review, Research, Strategy

Drivers of Big Data Analytics Value

The term Big Data has been a buzz word of sorts in both industry and...

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Self-Managed Teams Need Leaders Too

09.18.2019

Agribusiness, Leadership, Management, Purdue Agribusiness Review, Research, Strategy

Self-Managed Teams Need Leaders Too

After cutting through the leadership research and management jargon, this paper offers some serious insight...

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Omnichannel Strategy Considerations

09.18.2019

Agribusiness, Management, Marketing, Purdue Agribusiness Review, Research, Strategy

Omnichannel Strategy Considerations

The purpose of this paper was to explore if and how technology adoption at the...

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