Quarterly Review

Browse Quarterly Review Posts

06.23.2017

Quarterly Review

Managing incentive programs

Agricultural input manufacturers have widely used incentive programs in an effort to influence dealers’ daily...

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06.23.2017

Quarterly Review

Social media marketing

In this article, authors Felix, Raushnabel, and Hinsch develop a strategic framework for how a...

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06.23.2017

Quarterly Review

Effective product-service systems

Like many business sectors, food and agribusiness firms are increasingly offering product-service systems to meet...

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04.11.2017

Quarterly Review

Essentials for innovation success

The authors explore the elements that set successfully innovative companies apart from their less innovative...

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04.11.2017

Quarterly Review

Is cash king?

Previous research suggests that “cash is king.” Market performance of publicly traded companies (measured by...

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04.11.2017

Quarterly Review

Relationships in B2B marketing

Relationships are important in business-to-business marketing, but defining what is meant by “relationship” is difficult....

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04.11.2017

Quarterly Review

Incentives to motivate employees

The author interviews three strategy researchers at the Kellogg School at Northwestern University and overviews...

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02.02.2017

Quarterly Review

Buyer benefits

This research by Candi and Kahn begins with the idea that the benefit a buyer...

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02.02.2017

Quarterly Review

Price promotions and profit

The authors exhaustively searched an academic database of peer reviewed articles for those that consider...

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02.02.2017

Quarterly Review

Building trust

Trust is an integral part of maintaining any successful business relationship, especially within agriculture. Yet,...

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