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Opportunities in the Fresh Produce Supply Chain

We watched as 2020 unleashed volatility on our food and agribusiness supply chains. In the fresh produce supply chain, disruptions impacted the seed industry, growers, shippers, wholesalers and retailers. While consumer behaviors and preferences also shifted during...



Opportunities in Sustainability

Article How do supermarkets and discounters communicate about sustainability? A comparative analysis of sustainability reports and in-store communication by Saber, M. and A. Weber. Journal International Journal of Retail & Distribution Management,...



Service Blueprinting: A Roadmap to Customer Satisfaction

In a market where customer service and positive interactions are of increasing importance, it is critical for agribusinesses to understand and adapt to these demands. Organizations tend to rely on “the way things have always been done” rather than assessing their...



Understanding Farm Data Usage

Author: Dr. Nathan DeLay, Assistant Professor There is a lot of talk about “big data” in agriculture these days. The farm of the future is said to use multispectral imagery, soil and micro-climate sensors, equipment telematics data, and GPS to drive yield enhancing...



Data Collection and Usage

Data Collection and Usage The collection of data, information and analytics are sweeping the world by storm. They are buzzwords likely heard on almost a daily basis, and they are only becoming more and more prevalent in food and agricultural business. Download This...



Value Chain Evolution Through Data Usage

Author: Dr. Brady Brewer, Assistant Professor The agricultural sector is highly competitive. At every level of the value chain, participants compete for market share, cost advantages or any other strategic advantage. With advancements in technology, customer...



Creating Value Through Blockchain Technology

As we navigate a world of constant advancement and disruption, could the phenomenon that is blockchain technology be the next innovation that could truly drive efficiencies—and much more—in the food supply chain? Recently, the Purdue University Center for Food and...



What’s this “blockchain technology”?

In the early 1990’s when the Internet became available to the public, there was much speculation about its value and impact. Fast-forward to today, we find ourselves having similar conversations about blockchain technology and whether it can truly be utilized to drive...



Disrupting Your Own Market

Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....



Revolutionizing Drone Imagery

 At the touch of a button, a farmer downloads an application to their phone. They open the app, and with another touch of a button, they’ve just ordered drone imagery that will cut costs, reduce chemical waste and precisely spray only the acres necessary in the...