Can an easily recognizable brand be a disruptor in its own market? Mantiqueira, the leading Brazilian egg producer with sales around US$ 200 million per year deeply invested in the traditional market, is testing the limits to find out with a vegetable-based egg....
At the touch of a button, a farmer downloads an application to their phone. They open the app, and with another touch of a button, they’ve just ordered drone imagery that will cut costs, reduce chemical waste and precisely spray only the acres necessary in the...
Whether you’re in input supply, food processing or something in between, the changes in what’s demanded by your market are fast-paced. Rapid-fire changes in technology, consumer demands, and new target demographics require long-term and strategic thinking. New...
As agricultural producers continue to face a challenging economic environment, agricultural retailers are having to adjust to the new market realities. Looking for efficiency gains and margin opportunities is the name of the game. Are we looking in all areas to find...
MightyVine: Root for your Local Tomato MightyVine produces glasshouse tomatoes for the Chicago market, a process that uses hydroponic technology and sustainability practices. This study examines the process involved in deciding the best location, designing facilities...
McDonald’s All Day Breakfast Launch: The Strategic Value of McDonald’s Supply Chain This case study is written in two parts at two different points in time. The first part, set in early July 2015, describes the decision by McDonald’s management to propose...
Driscoll’s: Harnessing Digital Technology to Deliver Delight In 2012, Driscoll's launched a farm-to-fork initiative known as the Delight Platform, which allowed consumers to provide feedback on each pack of berries purchased. Internally, Driscoll's depended on...
Author: Dr. Dave Downey, Executive Director Emeritus and Professor Emeritus Purdue University’s Center for Food and Agricultural Business was launched in 1986 as a new way for the university to serve agriculture. I have always believed the land grant university system...
Fulfilling Changing Consumer Expectations of the Food Supply The food industry has a long history of responding to changing demands for the products and services its customers desire. Consumer interest in food products and services has evolved, deepened, and...
King’s Hawaiian: Managing the Supply of Aloha Spirit for Every Household, Every Day When avian influenza struck the farm of King's Hawaiian's egg supplier, CFO Steve Richards had to think through how the company would tackle the crisis. What people need to be...
