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Letters
Browse Letters Posts
03.22.2021
Letters
U.S. Adults: Most Likely to Wear Masks and Least Likely to Reduce Around-Town Interactions
All eyes are on the possibility of impending recovery from the COVID-19 pandemic. As part...
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03.15.2021
Letters
Why Are You Complaining? (Is this a sport? Are you trying to win a medal?)
We all dread being on the receiving end of complaints. Complaints are inherently bad; it’s...
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03.08.2021
Letters
Self-Reported 2021 Intentions to Take the Shot (or Not) by Demographics
March 2021 has arrived — the one-year mark from which our lives transformed. There remains...
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02.22.2021
Letters
Much Ado About Dairy? Unique Market Considerations for Milk & Dairy Markets in 2021
We watched our world change before our eyes as the realities of COVID-19 set in...
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02.15.2021
Letters
Media About You Is Happening With or Without You, Agribusinesses
You didn’t do anything wrong, but media about you is still about you, and it...
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02.08.2021
Letters
The Importance of Sample Size
We learn in statistics classes that the size of our data sample matters. Then, we...
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01.25.2021
Letters
Online Media Analytics in Agribusinesses (or Lack Thereof)
Culnan et al. (2010) found that Fortune 500 companies use at least one of the...
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01.21.2021
Letters
Allocation of a Paramount Resource — Water
In our previous consumer corner letter, we introduced a nuanced effort to provide the necessary...
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01.18.2021
Letters
Water, Water, Everywhere…
It's challenging to consider something so familiar to us: water. Among all of the natural...
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01.11.2021
Letters
Connecting Agribusinesses to Consumers Through Social Media
New media provides a low-cost opportunity for sellers to engage with their buyers more directly...
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