Letters

Browse Letters Posts

10.16.2020

Letters

Considering Consumers’ Changing Needs

Did you know that October 16th is Global Cat Day? Never one to shy away...

Read the blog

10.12.2020

Letters

Revisiting the Production Paradox

It is a challenge that faces nearly all industries, as it’s in our human nature...

Read the blog

09.28.2020

Letters

Considering Consumer Research

Mis/disinformation is everywhere, as we learned from Cami Ryan’s recent letter. Certainly there is a...

Read the blog

09.21.2020

Letters

That’s Probably Not a Zebra

Simply stated, “When you hear hoof beats, look for horses, not zebras” means that when...

Read the blog

09.14.2020

Letters

Dis/Mis-Information: Difficult to Detect, but Impossible to Ignore

Picture it. You are a respected, established advocate for agriculture and food production. You might...

Read the blog

09.07.2020

Letters

One Economist’s Overly Personal Ponderings on 2020 Office Attire and Related Market Questions

Observation: Whelp, We Look Awful By Any Traditional Office Standard. I did not decide this...

Read the blog

08.01.2020

Letters

Business Decision Making and Pulling the Plug

We’re all (seemingly) adults in business; we got here by making decisions, sticking with them...

Read the blog

08.24.2020

Letters

Do You Give Your Groceries Five Stars?

Before the internet era, grocery shopping was typically done at brick and mortar stores, but...

Read the blog

08.17.2020

Letters

In Favor of Differentiation

Growing up with coffee growers, I learned to appreciate a regular (made with non-differentiated commodity...

Read the blog

08.10.2020

Letters

We’re Talking About Toilet Paper & Meat Again (And We’ve Brought Some Consumer Data!)

Without doubt, COVID-19 has altered nearly every aspect of daily life. While its impacts are...

Read the blog