Consumer Corner

Discover insights from consumer research that you can start implementing at your farm or operation.

CROSS-INDUSTRY INSIGHTS

What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.

09.09.2025

Letters

Back to School Campus Life: The 2025 Edition

Back-to-school season brings students—and predictable foot traffic—back to campus, revealing how undergraduate presence shapes local...

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08.15.2025

Letters

Back to School Shopping: The 2025 edition

Mobile location data reveal striking back-to-school shopping patterns, offering insight into seasonal consumer behavior and...

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08.05.2025

Letters

When not buying is the decision

Google search data reveal growing interest in “no buy,” highlighting how decisions about not purchasing...

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05.15.2025

Letters

From Enthusiasm to Skepticism: How Americans talk about ESG

Online conversations reveal how enthusiasm for ESG investing cooled over time, with sharp regional differences...

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04.15.2025

Letters

To be a salesperson is to be a helper, who hustles with a halo

A historical look at selling, trust, and ethics shows why the most effective salespeople hustle...

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03.11.2025

Letters

Unequal household impacts of the COVID-19 pandemic

Survey data from June 2020 reveal how households with children faced distinct economic, caregiving, and...

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02.25.2025

Letters

New drinks are all the rage, but they aren’t as boozy anymore

Mentions of beer, spirits, and seltzers are declining, while non-alcoholic drinks and wine gain traction...

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01.21.2025

Letters

Online and social media mentions of Purdue Extension’s programs and activities (2020 – 2024)

Analyzing social media mentions reveals Purdue Agriculture Extension’s impact, sentiment trends, and challenges in online...

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01.08.2025

Letters

Decoding Consumers: Myths, realities and lessons for 2025

There is an online data source that knows more about us than social media could...

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12.14.2023

Letters

Limited Edition and Seasonal Food

Reliably, we always come back to food in our conversation – something the data visibly...

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12.05.2023

Letters

The google search bar knows a lot about you (and me, and everyone!)

There is an online data source that knows more about us than social media could...

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11.28.2023

Letters

Unspoken records of Cyber Monday amid Black Friday buzz

Thanksgiving is a time for giving thanks, time with family, and, while unflattering, the day...

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