Consumer Corner

Discover insights from consumer research that you can start implementing at your farm or operation.

CROSS-INDUSTRY INSIGHTS

What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.

11.06.2024

Smell Your Cheese to See if it is Getting Old

We have a long, admittedly odd, history of learning from rodents here on Consumer Corner....

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11.06.2024

Grappling with Evolving Consumer Demands for Environmental Attributes

The emergence of social media has created an environment of flash publicity. Products and companies...

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11.06.2024

Change is Not Always Bad

As the wise Sheldon Cooper once said (in Season 2, Episode 19), “Change is never...

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11.06.2024

Exploring Preferences for Outdoor Recreation and Wildlife Sightings

Spring has sprung and many people are itching to get outdoors after being cooped up...

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11.06.2024

How Much is that Otter in the River?

A lot discussion surrounds Indiana’s large white-tailed deer population. Thus, it is interesting (and possibly...

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11.06.2024

Things Aren’t Always as We Remember

Be careful with eyewitness testimonies. They’re notoriously unreliable. Equally important is the vigilance you must...

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11.06.2024

But Does It Matter?

We seldom stop to consider explicitly how much attention deserves to be paid to various...

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Words Matter

11.06.2024

No Offense, but Words Do Matter!

As an economist, I’ve come to loathe common phrases used in discussions regarding costs and...

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11.06.2024

All Is Fair, So Long as It’s in My Favor

The topic of data ownership and acceptable use of data in agriculture has ignited fervent...

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11.06.2024

Seasons Change, and So Do Our Preferences

Instead of fixating on having found cheese and parking oneself next to said pile, Sniff...

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Argument illustration

11.06.2024

Resolution vs. Frustration: The Art and Absurdity of Complaining

As frustrated as you might be, your words – what you say and how you...

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11.06.2024

Authenticity over Plastic Perfection

As we scroll through social media and see curated “highlight reels” from the lives of...

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