Consumer Corner

Insights from consumer research that you can take home to the farm!

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Cross-Industry Insights

What consumer-derived lessons can we draw from non-traditional places to garner understanding and insights for those in agricultural business? I’m Dr. Nicole Widmar, and I have an affinity for taking lessons from other industries and applying them in agriculture. Come along with us here in Consumer Corner to think differently about how consumer research can help inform your decision making.

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Nicole Olynk Widmar

INTERIM HEAD AND PROFESSOR, DEPARTMENT OF AGRICULTURAL ECONOMICS

Phone: (765) 494-2567

Email: nolynk@purdue.edu