Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics and Candace Croney, Associate Vice Provost for Diversity, Equity, Inclusion and Belonging & Director of the Center for Animal Welfare Science, Purdue University
Last week we delved into how Malcolm DeKryger, President and Co-Owner of Belstra Milling Company, shared his views on marrying animal science with public pressures in his industry. That conversation continued with some honest conversations about his experience in bringing pig production to the general public through The Pig Adventure at Fair Oaks Farms. Malcolm shared that he wants to help people appreciate the pigs, but he also wants people to see the passion and the intention of the people who work with the animals.
“You need to know our pigs are amazing — all pigs are amazing. That’s one thing. The other thing is, I want them to watch our people. I want them to look at what our people do and the individual care that they give to hundreds of thousands of animals, and I want them to wonder to themselves, how did they learn that? What are they sensing? What are they feeling about that animal as they are taking care of it every single day?” Malcolm DeKryger, April 6, 2022 in the Consumer Corner Micro-Course Consumer-Driven Changes in Ag Market Channels
ConsumerCorner.2022.Letter.44
