Share Letter:

Leave People Wanting More (Not Begging You to Stop)

October 25, 2022 | Letters

Author: Nicole Olynk Widmar, Associate Head and Professor, Purdue University, Department of Agricultural Economics and Candace Croney, Associate Vice Provost for Diversity, Equity, Inclusion and Belonging & Director of the Center for Animal Welfare Science, Purdue University

In navigating this dance between what’s biologically possible, what’s economically viable, what’s socially acceptable, and what’s accomplishable politically and within regulatory guidelines, we’re often left trying to communicate with others who hold dissenting opinions from our own. Sometimes we have mis/disinformation issues, adding to the challenges of gaining mutual understanding, if not agreement. Recall, “Communication is not a two-way paved highway; it is a rocky rangeland”.

“So you want to leave them with the ‘Oh, I want more.’ and not the ‘Oh, please, I’ll pay you to stop.’ which is often what we do.” Dr. Candace Croney, April 6th, 2022 in the Consumer Corner Micro-Course Consumer-Driven Changes in Ag Market Channels