There are a variety of rapid-fire changes happening in the food and agriculture industry, including generational shifts and consolidations in farm business and agribusiness. With these changes and the rise in e-commerce and digital purchases, do relationships still...
The recently released USDA Ag Census report on farm consolidation proves what every farm input supplier has known all along: Farms are getting larger and larger. While the rate of consolidation seems to have slowed slightly in recent years, the trend continues in...
Human decision-making is a tough nut to crack. We would like to think of ourselves as making rational decisions, but we are often influenced by all kinds of extraneous factors. For example, the common logic in football when faced with short yardage on fourth down at...
Tackling Marketplace Changes It’s no secret that consumer preferences in food production are changing or that there is constant pressure on agricultural producers to continuously improve their production practices. It’s also no secret that farmers are facing tight...
Agricultural producers are facing significantly lower commodity prices and farm incomes, which have resulted in intense pressure to lower their costs. One way they have sought to do this is through aggressive negotiation on purchased inputs. Much of this negotiation...
Editor’s note: Dr. William Secor is an economist for CoBank and a former clinical professor with Purdue University’s Center for Food and Agricultural Business. He played an integral role in the 2017 Large Commercial Producer Project during his tenure at...
Knowing your customer base is more important than ever, especially when your customer base includes the complex operations run by today’s large-scale commercial agricultural producers. That’s where the Large Commercial Producer Project research from Purdue...